OPEN SOURCES

Each platform offers built-in analytics tools to track performance and audience insights:

YouTube: YouTube Studio (watch time, revenue, traffic sources, demographics).

Facebook/Instagram: Meta Business Suite (reach, engagement, Stories performance, ad revenue).

TikTok: TikTok Analytics (video views, follower growth, trending content).

Pinterest: Pinterest Analytics (impressions, clicks, top Pins, audience interests).

Snapchat: Snapchat Insights (Story views, Screenshot rates, demographics).

Tools to manage multiple platforms in one dashboard and track cross-channel performance:

Hootsuite: Schedule posts, monitor engagement, and generate reports for all platforms.

Buffer: Track analytics, engagement, and compare performance across channels.

Sprout Social: Advanced reporting, competitor analysis, and audience segmentation.

Later: Best for Instagram, TikTok, and Pinterest scheduling + analytics.

Tools to monitor earnings from ads, sponsorships, and affiliate links:

Google Analytics: Track website/blog traffic driven by social media (for affiliate links or product sales).

TrackVia or ClickUp: Custom dashboards to log sponsorship payments, ad revenue, and affiliate income.

Affiliate Networks:

Amazon Associates, ShareASale, or Rakuten dashboards for affiliate link performance.

LTK or ShopStyle Collective for fashion/lifestyle creators.

Tools to track mentions, trends, and audience sentiment:

Brand24: Monitor brand mentions across social media, blogs, and forums.

Mention: Track keywords, hashtags, and competitor activity.

Google Alerts: Free tool to get email updates on brand/product mentions.

Optimize content for visibility and engagement:

TubeBuddy/VidIQ: For YouTube SEO, keyword research, and competitor analysis.

Keysearch/Pinterest Trends: Keyword research for Pinterest and blog content.

Canva: Track performance of visual content (via Canva Analytics for Pro users).

Deep dive into your audience’s behavior:

SparkToro: Analyze audience interests, demographics, and online behavior.

Audiense (Twitter) or Followerwonk: Demographic breakdowns and engagement patterns.